The Pipeline Builder

You're a contractor, not a marketer. You shouldn't have to be both.

But here's the problem: Hope isn't a marketing strategy.

Waiting for the phone to ring. Praying for referrals. Taking whatever walks through the door because you need the work.

That's not a business. That's a lottery ticket.

The Pipeline Builder gives you systematic lead generation—without becoming a full-time social media manager.

The Lead Generation Reality for Contractors

Where contractor leads actually come from:

• 71% word-of-mouth/referrals
• 15% online search (Google, directories)
• 8% repeat clients
• 6% all other marketing combined

The problem: Most contractors spend money on the 6% while ignoring systems for the 86%.

The solution: Stack the channels that actually work. Build systems that compound. Stop chasing shiny objects.

What's Inside

PART ONE: Foundation

• The lead generation reality (what actually works)
• Marketing channels ranked by ROI for contractors
• Your competitive positioning (what makes you choosable)
• The lead generation math (how many leads you actually need)

PART TWO: Google Business Profile Mastery

Your GBP is your most valuable free marketing asset. Most contractors set it up once and forget it.

• Complete profile optimization checklist
• Photo strategy (what to post, how often)
• Review generation system (ethical, effective)
• Post strategy (stay visible without being annoying)
• Q&A section optimization
• Tracking and measurement

PART THREE: The Review System

• When to ask for reviews (timing matters)
• How to ask (scripts that work)
• Review response strategy (positive and negative)
• Review monitoring setup
• Platforms that matter vs. platforms that don't

PART FOUR: Online Presence Basics

You don't need a $10,000 website. You need the basics done right.

• What your website actually needs (and doesn't)
• Directory listings that matter
• Social media reality check (what's worth your time)
• Portfolio documentation system

PART FIVE: Strategic Positioning

• Finding your niche (where to dominate)
• Pricing position strategy
• Geographic focus
• Service specialization

PART SIX: Community Positioning

The old-school marketing that still works:

• Chamber of Commerce (worth it or not?)
• Trade associations and networking
• Local sponsorships that generate leads
• Community presence strategy

PART SEVEN: Lead Tracking & Optimization

• Lead source tracking (know what's working)
• Cost per lead calculation by channel
• Conversion tracking
• Monthly marketing review process

The Google Business Profile Checklist

Most contractors have profiles that are:

• Incomplete (missing categories, hours, services)
• Photo-free (or with 3 blurry pictures from 2019)
• Review-sparse (5 reviews when competitors have 50+)
• Neglected (no posts, no Q&A, no updates)

The optimized GBP includes:

• Complete business information
• 50+ high-quality photos (updated regularly)
• Consistent review generation (2-4 per month minimum)
• Weekly posts (projects, tips, company updates)
• Q&A section populated
• Regular monitoring and response

This alone can double your inbound leads.

What This System Delivers

Within 30 Days:

• GBP fully optimized
• Review system active
• Lead tracking implemented

Within 90 Days:

• Review count growing consistently
• Online visibility improved
• Lead sources identified and measured

Within 12 Months:

• Steady inbound lead flow
• Marketing spend optimized
• Pipeline predictability achieved

Who This Is For

This system is for contractors who:

• Get most leads from word-of-mouth already
• Want to add systematic online presence
• Don't want to become full-time marketers
• Need a realistic, time-efficient approach

This is NOT for:

• Contractors looking for "get leads fast" schemes
• Anyone expecting 100 leads from a viral TikTok
• People who won't do the boring consistent work

The Investment

$247(Value!) — Less than one month of wasted ad spend.

What you get:

• Complete lead generation guide (PDF)
• GBP optimization checklist
• Review request scripts
• Lead tracking spreadsheet
• Marketing channel ROI calculator
• Monthly review process template
• 90-day implementation roadmap

Ready to Build a Real Pipeline?